Traditional marketing communications planning in large organizations often winds up falling into various silos. Multiple channels including print, broadcast, sales collateral, trade shows/events, can be all created and managed by different people or agencies. Add in half a dozen social channels and you begin to see the challenge that faces marketing managers to keep everything on track. In recent study done by CMO magazine for Adobe, only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. ( Three Issues Hindering Progress In Multichannel Marketing.)
Visualize and Collaborate
We all know the old adage about too many cooks in the kitchen spoiling the soup. Well too many marketing managers can certainly mess up a marketing plan if you’re not careful. Plandisc’ s collaborative functionality allows one person to centralize control of the master plan, but allow for others to contribute without stepping on each other’s toes. When department managers, various agencies or product managers can all see each other’s plan, you can get input without being overwhelmed.
Plandisc can help set up your campaigns initially by allowing you to create multiple rings on the same disc and easily plan and adjust your campaign on the fly. Many planning tools add layers of complexity by requiring you to understand everything before you start. With Plandisc, you only need to understand your basic goals for your inner ring and then expand from there. It’s a different approach to building creating your plan that encourages you to get started and reduces “analysis” paralysis.
Managing integrated plans is easier with Plandisc. Because you can see all your media and social media channels at the same time you can understand the “big picture.” Perhaps as important, you can identify gaps or overlapping elements in your campaign and makes sure your message reaches the right people at the right time.
Visualize and Adjust Your Plans
Promoting and Sharing You Plan
Even the best laid plans can go astray if no one understands them. With Plandisc, you can quickly and easily share your plan with people who may not be marketing experts. Because you can show the whole calendar in single view, you can explain even the most complex concepts to people who have little understanding of marketing (and even the finance team!)
And because Plandisc is created online and lives in the cloud, you can imbed your disc into a variety of formats for presenting. Whether you are using, PowerPoint, Keynote, Prezi or a host of other presentation software, it is easy to put a live, up-to-the-second Plandisc into your presentation.
Trial for Marketers
Want to try out Plandisc for yourself? Click here to get an exclusive 30-day trial of Plandisc and see how quick and easy it is to visualize, create and share your marketing calendar.