Do you have a clear, applicable online strategy? Perhaps you’ve also experienced that the lack thereof leads to disjointed and hasty marketing efforts?
There is likely a significant unharvested potential for you in defining a clearer online strategy and making it easier to execute – just keep reading to learn how to become the captain of a “marketing ship” with a targeted course and determination.
In this blog post, we receive expert assistance from Henrik Thomsen, Partner at the marketing agency Podi, who has extensive experience with online strategy and has helped numerous companies achieve success. Podi offers comprehensive solutions within digital presence.
Do you have a clear, applicable online strategy? Perhaps you’ve also experienced that the lack thereof leads to disjointed and hasty marketing efforts?
There is likely a significant unharvested potential for you in defining a clearer online strategy and making it easier to execute – just keep reading to learn how to become the captain of a “marketing ship” with a targeted course and determination.
In this blog post, we receive expert assistance from Henrik Thomsen, Partner at the marketing agency Podi, who has extensive experience with online strategy and has helped numerous companies achieve success. Podi offers comprehensive solutions within digital presence.
The importance of an online strategy
An effective online strategy is crucial for achieving goals and generating results in today’s digital landscape. Online presence is a top priority for most marketing professionals. 63% of them strongly agree that social media is crucial for their company’s success (Statista).
Online strategy involves having a well-defined plan that guides all activities and decisions in order to achieve specific objectives. The plan should be clearly defined and communicated. It can be likened to rowing, where everyone works towards the same goal, and understands their own role and how it impacts performance.
So, what are the current recommendations for what your online strategy should include?
The importance of an online strategy
An effective online strategy is crucial for achieving goals and generating results in today’s digital landscape. Online presence is a top priority for most marketing professionals. 63% of them strongly agree that social media is crucial for their company’s success (Statista).
Online strategy involves having a well-defined plan that guides all activities and decisions in order to achieve specific objectives. The plan should be clearly defined and communicated. It can be likened to rowing, where everyone works towards the same goal, and understands their own role and how it impacts performance.
So, what are the current recommendations for what your online strategy should include?
1) Analyze the target audience and competitors
Aim to gain a deep understanding of the target audience’s needs, desires, and online behavior. Similarly, it’s important to analyze competitors and position oneself based on their mistakes and successes.
2) Goals in the online strategy
Regarding goals, Henrik says:
“You should clearly and explicitly specify what you aim to achieve with your online presence. Here, it is advantageous to use the SMART model, which means that the goals are specific, measurable, achievable, realistic, and time-bound.”
Henrik Thomsen – Partner, Podi
3) Strategy for platforms
First and foremost you should define your SoMe strategy and choose the right platforms to reach your audience. Additionally, SEO strategy and advertising strategy are crucial for visibility. Besides, email marketing plays a vital role in building loyalty.
4) Content and planning
Content marketing strategy is the talk of the town. About that, Henrik says:
“Create a specific content plan that shows the content that must be created and what platforms to publish it on. Prioritize the quality of your content. It is the relevant, valuable, and engaging content that wins the battle of attention.”
1) Analyze the target audience and competitors
Aim to gain a deep understanding of the target audience’s needs, desires, and online behavior. Similarly, it’s important to analyze competitors and position oneself based on their mistakes and successes.
2) Goals in the online strategy
Regarding goals, Henrik says:
“You should clearly and explicitly specify what you aim to achieve with your online presence. Here, it is advantageous to use the SMART model, which means that the goals are specific, measurable, achievable, realistic, and time-bound.”
3) Strategy for platforms
First and foremost you should define your SoMe strategy and choose the right platforms to reach your audience. Additionally, SEO strategy and advertising strategy are crucial for visibility. Besides, email marketing plays a vital role in building loyalty.
4) Content and planning
Content marketing strategy is the talk of the town. About that, Henrik says:
“Create a specific content plan that shows the content that must be created and what platforms to publish it on. Prioritize the quality of your content. It is the relevant, valuable, and engaging content that wins the battle of attention.”
Efficient execution with the circular planner
A comprehensive study by Semrush reveals that 80% of companies with significant success in content marketing have a clearly defined strategy in this area. For it to be well-crafted, it should prompt action.
Read more about content marketing strategy and how to execute it here.
Without this kind of plan, the processes will be more time-consuming and confusing. You’ll miss opportunities and last-minute improvisation may be necessary.
Regarding the need for an online strategy plan to be feasible, Henrik from Podi states:
“There are many advantages to having a concrete and executable plan. First and foremost, there is clarity about who should do what.”
Efficient execution with the circular planner
A comprehensive study by Semrush reveals that 80% of companies with significant success in content marketing have a clearly defined strategy in this area. For it to be well-crafted, it should prompt action.
Read more about content marketing strategy and how to execute it here.
Without this kind of plan, the processes will be more time-consuming and confusing. You’ll miss opportunities and last-minute improvisation may be necessary.
Regarding the need for an online strategy plan to be feasible, Henrik from Podi states:
“There are many advantages to having a concrete and executable plan. First and foremost, there is clarity about who should do what.”
“It will also save you time because you avoid having to constantly stop and figure out what needs to be done and how. Moreover, you are in control. It reduces stress when there is certainty about the plan and time for effective execution.”
The circular planner from Plandisc is the solution to this. It is developed based on user demand for easy visualization, coordination, and sharing plans.
“It will also save you time because you avoid having to constantly stop and figure out what needs to be done and how. Moreover, you are in control. It reduces stress when there is certainty about the plan and time for effective execution.”
The circular planner from Plandisc is the solution to this. It is developed based on user demand for easy visualization, coordination, and sharing plans.
The perks of using the circular planner:
Structure and overview
The circular planner lets you visualize the plan easily and ensures consistency across platforms and activities. With the circular planner, you can identify important events, themes, flagdays, and campaigns and allocate resources accordingly.
Improved communication
The circular planner is easy to share with your marketing team and co-workers via links or collaboration platforms such as Microsoft Teams. Everybody has access to the same information and as a result of that, communication will be improved and you’re sure that everyone is on the same page.
A realistic online strategy is the key to success in the digital world. With Plandisc’s circular planner, you can transform strategic thoughts into an operational plan and execute it easily. Start your free trial today.
The perks of using the circular planner:
Structure and overview
The circular planner lets you visualize the plan easily and ensure consistency across platforms and activities. With the circular planner, you can identify important events, themes, flagdays, and campaigns and allocate resources accordingly.
Improved communication
The circular planner is easy to share with your marketing team and co-workers via links or collaboration platforms such as Microsoft Teams. Everybody has access to the same information and as a result of that, communication will be improved and you’re sure that everyone is on the same page.
A realistic online strategy is the key to success in the digital world. With Plandisc’s circular planner, you can transform strategic thoughts into an operational plan and execute it easily. Start your free trial today.
