Content marketing has become the preferred strategy for organizations when they make investments in growth-promoting activities. However, following through with the strategy is less common in many organizations. How do you get the “content motor” running and provide a regular stream of quality content and optimal distribution across platforms?  It is not an easy task,[...]

When making a social media strategy one of the main focus areas is planning future posts. By doing so, you’ll buy yourself more time for thinking strategically and you’ll be able to see when there is room for more spontaneous posts. With a clear strategy, it becomes easier to decide when to launch campaigns and[...]