When making a social media strategy one of the main focus areas is planning future posts. By doing so, you’ll buy yourself more time for thinking strategically and you’ll be able to see when there is room for more spontaneous posts. With a clear strategy, it becomes easier to decide when to launch campaigns and consider how they each should contribute to reaching long-term and short-term goals.
A SoMe Strategy Creates Action
A clear strategy and aim for your social media channels is the basis for coming up with ideas and creating content. It gets easier to make choices for each step of the process when you know exactly to whom you want to communicate and in which way.
Many organizations use multiple different SoMe channels where the type of content and tone of voice can vary. Therefore it is important to coordinate the marketing efforts across channels. Then you make sure that everything you post corresponds to your strategy and that you always express yourselves in a way that matches the identity of the organization.
The article continues below the plandisc
A SoMe Strategy Creates Action
A clear strategy and aim for your social media channels is the basis for coming up with ideas and creating content. It gets easier to make choices for each step of the process when you know exactly to whom you want to communicate and in which way.
Many organizations use multiple different SoMe channels where the type of content and tone of voice can vary. Therefore it is important to coordinate the marketing efforts across channels. Then you make sure that everything you post corresponds to your strategy and that you always express yourselves in a way that matches the identity of the organization.
The article continues below the plandisc
Include Others in The SoMe Planning
With multiple platforms to update the whole marketing team must have an overview of the efforts. A circular calendar from Plandisc can be useful here as each ring can represent channel or a campaign, where you insert each activity in the process. You can share the plan on your intranet or in Microsoft Teams, to give everyone an overview of the content that is posted on each channel.
In marketing, it is often also important to keep track of flag days. Maybe it is relevant for you to mark the birthdays of certain celebrities? Or maybe international yoga day is more your style? In a plandisc, you can plan flag days and with just a few clicks, have them repeated the following years. Then you are several years ahead with planning and you can spend more time doing what you do best; creating informative and inspirational content for your followers.
Include Others in The SoMe Planning
With multiple platforms to update the whole marketing team must have an overview of the efforts. A circular calendar from Plandisc can be useful here as each ring can represent channel or a campaign, where you insert each activity in the process. You can share the plan on your intranet or in Microsoft Teams, to give everyone an overview of the content that is posted on each channel.
In marketing, it is often also important to keep track of flag days. Maybe it is relevant for you to mark the birthdays of certain celebrities? Or maybe international yoga day is more your style? In a plandisc, you can plan flag days and with just a few clicks, have them repeated the following years. Then you are several years ahead with planning and you can spend more time doing what you do best; creating informative and inspirational content for your followers.
