What Can the Danish Teach Us About Marketing Planning?

This Elegant Scandinavian Planning Technique Can Help Simplify and Clarify Complex Marketing Plans 

Those of you who have been using Plandisc for a while are familiar with the unique Danish concept of circular planning called årshjul. (if you’re not, you can read more about it here.) It’s cyclical nature and clear visualization make it easy to create, collaborate and share you’re complex plans in one easy to understand circle, or disc.

For those of you who are new to Plandisc are probably wondering “How can I use this to help me with my marketing plan?”  Well, Plandisc is an ideal tool for both agencies and in-house marketing teams for a variety of reasons:

1) Plandisc helps present your ideas in a way that is easy to visualize and understand

Many a brilliant marketing idea or creative concept has never seen the light of day because it wasn’t understood by those with less vision (but more power.) Finance, operations, and even sales can scuttle even the most perfect of plans if they can’t see the big vision.

Because Plandisc is able to show your whole plan in one diagram, you’re able to explain why you need budget money eight months out as part of a lead nurturing effort, or how this week’s kickoff campaign primes the pump for the new product roll-out six months from now in a way that a spreadsheet just can’t do.

Try it for free today.

2) Plandisc helps to budget time, money and resources on various projects

With the multiple rings each representing various elements of your campaign, you can better see and plan your required resources. Whether its staffing up for a trade show or event in the third quarter, or beefing up your marketing budget ahead of a big product launch, Plandisc shows you how various elements of your plan overlap and where you need to focus your resources.

3) Plandisc helps keep everyone informed and inline.

In their article “10 Reasons Why Strategic Plans Fail” Forbes Magazine cited “Writing the plan and putting it on the shelf” as the #5 reason for failure: “This is as bad as not writing a plan at all. If a plan is to be an effective management tool, it must be used and reviewed continually. Unlike Twinkies or a fine vino, strategic plans don’t have a good shelf life.”

Because the Plandisc lives in the cloud – it is always up-to-date and available. By placing a Plandisc page on your corporate intranet or a project microsite, everyone involved can see deliverables and deadlines in real time. No more excuses. Accountability and information go hand-in-hand with Plandisc.