Pitkospuu’s Experiences and Thoughts About Plandisc

One of our many Plandisc users just happens to be one of the leading marketing agencies in the Nordics, Pitkospuu. We’ve had the privilege to interview them, and get an understanding how they use Plandisc for their marketing and customer management.

So, How Does Pitkospuu Use Plandisc?

Pitkospuu has used Plandiscs cyclical annual planner for two years for yearly planning for their biggest customers’ marketing initiatives, many of which are industrial companies. Plandisc makes it possible to get a good overview. A well visualised year plan is easy to read, and you can quickly see all the separate tasks and the responsible persons within each task. Besides managing their customers’ planning, Plandisc also gives their team a complete overview over their internal plans. Especially now when their team has been working remotely. With Plandisc they can plan their own marketing tasks and integrate the tasks into their own calendars.

pitkospuu

“Plandisc is absolutely the best way to administer the whole set-up for multi-channel projects, especially when we don’t only have our team but also our customers’ own marketing people.”, tells Pitkospuu’s CEO and Marketing Specialist Matti Ruuska.

pitkospuu

“Plandisc is absolutely the best way to administer the whole set up for multi-channel projects, especially when we don’t only have our team but also our customers’ own marketing people.”, tells Pitkospuu’s CEO and Marketing Specialist Matti Ruuska.

The Cyclical Annual Planner is Easy to Build and Modify

Matti says that they usually create a detailed marketing plan a year ahead. Even though their planning is complex, the cyclical annual planner has to be flexible and quick to edit. Prefilled templates has given them the possibility to create different plans for content and campaign planning. Plandisc can also be integrated into Outlook-calendars which makes it easy to follow up own tasks through one calendar.

Pitkospuu highlights just how easy the planning tool is to use:

“Plandisc is suitable for our use because it makes it so easy to edit and build our annual plans. Our customers also appreciate how easy it is to use. The paid version enables us to tailor the final plan for our brand.” – Matti Ruuska, Pitkospuu’s CEO and Marketing Specialist. 

The Cyclical Annual Planner is Easy to Build and Modify

Matti says that they usually create a detailed marketing plan a year ahead. Even though planning is complex, the cyclical annual planner has to be flexible and quick to edit. Prefilled templates has given them the possibility to create different plans for content and campaign planning. Plandisc can also be integrated into Outlook-calendars which makes it easy to follow up own tasks through one calendar.

Pitkospuu highlights just how easy the planning tool is to use:

“Plandisc is suitable for our use because it makes it so easy to edit and build our annual planner. Our customers also appreciate how easy it is to use. The paid version enables us to tailor the final plan for our brand.” – Matti Ruuska, Pitkospuu’s CEO and Marketing Specialist. 

How do Industrial Companies Benefit from Plandisc?

There are at least two ways to use cyclical annual planner thinking for industrial companies:

  1. An annual plan containing own marketing communication, fairs and PR tasks.
  2. A detailed plan for several parties, where responsibilities and campaigns are presented with a clear structure.

Pitkospuu's Advice for Creating an Annual Plan

Creating an overview of planning complex marketing activities is easy when all the important elements are connected to ONE plan. Different ways of presenting marketing initiatives can be a visual cyclical annual planner, event calendar or an overview of regularly repeated tasks, for example tasks related to social media or content planning.

  1. A good way to start planning is to enclose all the important events and days, for example fairs- and internal yearly plans. You can also add ad hoc tasks later on, but it is important that the overview is done.
  2. The plan can be continued with a schedule for launches and aftermarket activities (like newsletters, PR-documents and new products and services).
  3. When all the events and own releases have been listed, you can add own fixed tasks. It can be campaigns related to seasons, anniversaries) and advertising and sales campaigns.
  4. The plan can be finished with detailed information and action for every task. This way information sharing to different stakeholders is easier and well-structured.

Pitkospuu's Advice for Creating an Annual Plan

Creating an overview of planning complex marketing activities is easy when all the important elements are connected to ONE plan. Different ways of presenting marketing initiatives can be a visual cyclical annual planner, event calendar or an overview of regularly repeated tasks, for example tasks related to social media or content planning.

  1. A good way to start planning is to enclose all the important events and days, for example fairs- and internal yearly plans. You can also add ad hoc tasks later on, but it is important that the overview is done.
  2. The plan can be continued with a schedule for launches and aftermarket activities (like newsletters, PR-documents and new products and services).
  3. When all the events and own releases have been listed, you can add own fixed tasks. It can be campaigns related to seasons, anniversaries) and advertising and sales campaigns.
  4. The plan can be finished with detailed information and action for every task. This way information sharing to different stakeholders is easier and well-structured.

What is Pitkospuu?

Pitkospuu is a leading marketing agency for industrial companies in the Nordics.  Fiskars and Sinebrychoff are just two of the many companies Pitkospuu represents, where they specialize in customer management, digital marketing and video production.

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